project overview
She Cycles With Purpose is a new non-profit women cycling club who support and encourage women to take up the bike as a form of both personal and community self-expression, not just recreation.
Audience:
Women, professional, non-professional, new to riding, and cyclist. Age 25+ and like to give their time for Charity or Fundraise for events. Ladies who would like to get healthy or stay healthy by riding, running, swimming or even walking.
- Research and Gather Information.
- Concept Development.
- Sketching and Composition.
- Typography and Text, Colorization.
My Role -
- Design
- Research
Timeline -
- June 2017 - July 2017
Tools Used -
- Photoshop
- Illustrator
- Research -
- Gather Information
- Concept Development
- Sketching & Composition
- Design -
- WireFrames
- Typography
- Colorization
- Client Approval -
- Final Presentation
- Brand Guidelines
- Documentation
Style guide & ui design
Color palette
Client color requirements: Black, Red and White.
#58595B
#000000
#BF0000
#FF0000
#F3F4F4
#8B878D
Typography
Our selection of typography was a result of extensive research conducted on various graphic design.
- Ladykiller Regular Font Family
- Use typography strategically to emphasize key messages or slogans.
